A third of Southeast Asian e-commerce traffic happens in Vietnam

Vietnam accounted for more than 30 percent of e-commerce web traffic in Southeast Asia in the third quarter of this year, second only to Indonesia, a report says.

Compared to the second quarter, e-commerce web traffic in Vietnam has risen by more than 5 percentage points, the highest growth in the six countries studied, according to Malaysia-based iPrice Group.

Both foreign and local companies are seeking to expand in Vietnam, but domestic firms account for two thirds of the traffic, while that of international players, mostly Singapore-based Shopee and Lazada, make up the rest, according to "The Map of Southeast Asian E-Commerce Q3 2019" report. This makes Vietnam second only to Singapore in the share of local players in web traffic, far exceeding Thailand, Malaysia and the Philippines. Although Shopee still topped the chart in Q3, home-grown player Sendo for the first time climbed to the second place.

Vietnam's internet economy is predicted to reach 12 billion USD this year, and 43 billion USD by 2025, according to the "e-Conomy Southeast Asia report 2019" by Google, Temasek - a holding company owned by Singapore's government, and US-based global management consultancy Bain.

Source: VOV5