An Giang province: To invest nearly 30 billion VND in developing the Phu Tan glutinous rice brand name

The project goal, aims to assess the state of constructing and developing the Phu Tan glutinous rice brand name from after having the collective brand allocated in 2009; Assessing the level of brand name recognition of consumers for the Phu Tan glutinous rice brand name. Setting up positioning the recognition system of Phu Tan glutinous rice brand name; Proposal of communication strategies to strengthen the level of recognizing the Phu Tan glutinous rice brand name in domestic and foreign markets.

Accordingly, stage 1: Researching to propose project frameworks for the development strategy of Phu Tan glutinous rice brand name to 2017, in which the contents implemented: Researching, assessing the state of brand name and the level of recognizing the Phu Tan glutinous rice brand name in domestic and foreign markets. Establishing positioning and identification system of Phu Tan glutinous rice brand name; Constructing communication strategies to strengthen the level of recognizing the Phu Tan glutinous rice brand name in domestic and foreign markets.

Products of stage 1: Positioning and the recognition system of Phu Tan glutinous rice brand name. From that point, construction of communication strategies aims to strengthen the level of Phu Tan glutinous rice brand name recognition in domestic and foreign markets to raise images as well as the belief of consumers for the product of Phu Tan glutinous rice, An Giang province.

Stage 2: Deploying the development strategy of Phu Tan glutinous rice brand name in domestic and foreign markets, stage 2018-2020, in which including: Brand communication strategies in the domestic market; Brand communication strategies in the foreign market. Stage 2 only be done when the project framework of stage 1 is set up and fully done, among them at least it must have positioning and the recognition system of the brand name of Phu Tan glutinous rice.

Products of stage 2: Increasing consumption of Phu Tan glutinous rice products, An Giang province in domestic and foreign markets; simultaneously, contributing to raising income of farmers in connecting, constructing the Phu Tan glutinous rice brand name, An Giang province.

Source: AN GIANG PROVINCE'S PORTAL