Nielsen: Vietnamese consumers upbeat about economic outlook

17:56 | 16/11/2014

VGP – Viet Nam’s Consumer Confidence Index jumped three points in Q3 to 102, the highest level since late 2010, according Nielsen. 

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The leading global information and measurement company recently published its Global Survey of Consumer Confidence and Spending Intentions. 

Country Manager of Nielsen Viet Nam, Vaughan Ryan said that the climb of consumer index in Q3 has shown that consumers have shared a positive outlook for the future in spite of difficulties over the past 18 months.

Consumers are willing to spend their spare cash on vacations, new clothes, latest technological products and household utensils. This is a positive sign for the economy in the remaining months of the year.

However, in general Vietnamese consumers still have a cautious approach when it comes to spending. According to the survey, as many as 7 out of 10 consumers in Viet Nam spend their spare cash on savings after meeting all essential living costs.

Conducted since 2015, the Consumer Confidence index is made on a 100-point scale. 

South East Asia is in the top five most optimistic region globally in which Indonesia ranked the second with 125 points, followed by the Philippines with 115 points./.

By Khanh Phuong