13:13 | 27/06/2014
VGP – The Ministry of Industry and Trade (MoIT) and Metro Cash & Carry launched Vietnamese Goods Days in Germany on June 26 aiming to promote and intensify the direct export of Vietnamese products to European consumers and distribution systems.
The program is part of a project to increase the profile of Vietnamese goods and services in the European market, and establish links with supermarket retail chains in the EU.
At the opening of the event, Minister of Industry and Trade Vu Huy Hoang said that Viet Nam and Germany relations have been elevated to strategic partnership with two-way turnover increasing to nearly US$7.7 billion in 2013.
He expressed hope that Vietnamese producers can learn about European consumers’ tastes through the event and improve their product quality and design to increase Vietnamese goods’ market appeal through Metro systems.
He also highlighted Metro distribution system’s activities in the Vietnamese market, saying that up to 80% of Metro’s goods are produced domestically and Metro’s activities have made an important contribution to to boosting the economic, trade and investment ties between Viet Nam and Germany.
Addressing the working session with the MoIT’s delegation, Michael Wiedmann, Vice President and Head of Corporate Public Policy under the Metro Group spoke highly of Vietnamese goods’ potential.
He asked the Vietnamese side to continue support for Metro’s activities and expressed belief that more Vietnamese goods will secure firm foothold in the German and European markets.
Metro now has 752 distribution centers in over 29 countries and territories around the globe including 19 ones in 14 Vietnamese provinces and cities.
By Ngoc Van