Vietnam Airlines tops YouGov best brand ranking

National flag carrier Vietnam Airlines retained its healthiest national brand spot in Vietnam in a ranking by UK-based market research firm YouGov, despite the COVID-19 pandemic. YouGov gave Vietnam Airlines a score of 61.5, down from 63.7 last year. Vietnam Airlines and other carriers have been hurt by inbound and outbound flight restrictions imposed by many nations, including Vietnam, because of the pandemic. Vietnam Airlines was followed by Samsung and electronics retailer Mobile World (thegioididong), both maintaining their positions from last year. HaoHao, an instant noodles brand owned by food giant Acecook Vietnam, came in fourth and Japanese appliance-maker Panasonic was fifth. The top 10 spots also included e-commerce giants Tiki and Shopee.

Source: VOV5