Vietnamese coffee penetrates ME markets

10:08 | 16/11/2014

VGP – A series of Vietnamese café pubs and coffee products of Trung Nguyen Coffe Group will be available in Dubai and the United Arab Emirates (UAE) as a result of an agreement between the Group and Global Hotels Management LLC (GHM).    

The agreement was reached at a coffee festival, held in Dubai from November 12-14.

Under the agreement, GHM will open a chain of Trung Nguyen café pubs in Dubai and the UAE and distribute high-grade coffee products like Weasel, Legendee and G7 in the market.

The UAE, especially Dubai is a strategic market and an important target of Trung Nguyen as it is one of the most demanding markets in the world, said George Economou, Head of International Division at Trung Nguyen Group.

This is a good chance to tout the brand name and high quality of Vietnamese coffee, particularly Trung Nguyen coffee to the globe./.

By Kim Loan