Vietnam’s food industry seeks to build brand for good image

Policy makers have discussed alternatives to develop Vietnamese food brand at a workshop in Hanoi on Friday.

The event was jointly held by the Vietnam Trade Promotion Agency (VIETRADE), the Netherlands' centre for the promotion of imports from developing countries and European Trade Policy and Investment Support Project. Speaking in the event, Deputy Minister of Industry and Trade Tran Quoc Khanh said that the food industry is one of Vietnam's potential sectors as the country is becoming an important supplier of food and agricultural products for many countries.

VIETRADE deputy head Ta Hoang Linh said that the program on developing Vietnamese food brand has completed plans on positioning, brand architecture, and visual brand identity for the sector.

Based on opinions of relevant Vietnamese associations, organizations and businesses and foreign importers and experts, the program recommended the positioning plan of Viet Nam - the food basket of the world.

The program is expected to announce a report on the Vietnamese food brand strategy in the third quarter of this year.

Source: VOV5