Kim Kardashian West’s shapewear brand, Skims, is collaborating with Fendi on a new clothing collection, the companies said on Monday. The new collection of body-hugging apparel is slated to be launched on November 9 and was jointly designed by Kardashian West and British fashion designer Kim Jones, said Fendi, LVMH’s Italian luxury fashion house.

The move comes as luxury labels seek to generate buzz in a crowded media landscape by signing on celebrities including rappers and K-pop stars, with an eye to tapping into their broad fan bases.

Skims, which in April was valued at 1.6 billion USD, has gained popularity with younger shoppers since its launch in 2019 by Kardashian West, helped by the reality star and businesswoman’s huge social media following.

Fendi has previously worked with rapper Nicki Minaj and artist Joshua Vides.

Source: VOV5