Virgil Abloh, the creative mind behind Louis Vuitton’s menswear collections, died on Sunday at age 41, following a two-year battle with a rare form of cancer.

Abloh, who also worked as a DJ and visual artist, had been men’s artistic director for Vuitton, the world’s biggest luxury brand, since March 2018.

Abloh founded the Italian luxury streetwear label Off-White, in which LVMH took a 60% stake earlier this year. He was a former collaborator with rapper and fashion designer Ye, formerly known as Kanye West.

His arrival at LVMH in 2018 marked the marriage between streetwear and high-end fashion, mixing sneakers and camouflage pants with tailored suits and evening gowns.

His influences included graffiti art, hip hop and skateboard culture. The style was embraced by the group as it sought to breathe new life into some labels and attract younger customers.

Source: VOV5