Nonthaburi, The Commerce Minister is preparing to lead the Thai private sector to sell content, movies, animations, Y series at the world-class film festival Cannes Film Festival 2024 in Cannes. Ready to use the power of influence Promote Thai food in France 16-19 May. Mr. Wittaya Maneenet, spokesman for the Ministry of Commerce, revealed that between 16-19 May 2024, Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce will lead a team of executives from the Ministry of Commerce to visit the French Republic To receive Her Royal Highness Princess Ubolratana Rajakanya Siriwattana Phannawadee Chairman of the opening ceremony of Thai Night 2024 at the Cannes Film Festival 2024 in Cannes, France. and participated in the Cannes Film Festival 2024, which is the oldest and largest film festival. Within the festival there are business activities such as the Marché du Film trade fair, which is the largest film buying and selling market in Europe. It's a good opportunity to push Soft Power through Thai movies and series to the world level. This year, Thai entrepreneurs are pledging to participate in the Business Matching activity at the Marché du Film, with 12 companies in the fields of film, animation, Y-series and related entertainment businesses. They will also explore avenues to expand opportunities for Thai products and service businesses in the French market. However, this visit also focuses on creating opportunities for Thai food and Thai restaurant service businesses in the French market. Mr. Phumtham will participate in activities promoting Thai food together with famous influencers in France and the European region. with a total of over 1 million followers on Instagram, making content about Thai food. and presented the Thai SELECT certificate to Tuk Tuk Thai Café, a Thai restaurant. Popular in Cannes Decorative items from Thailand are brought to decorate the shop. including importing raw materials from Thailand By combining it with flavoring. Make the food look fashionable but maintain the a uthentic Thai taste. In addition, Mr. Phumtham has plans to lead a traveling group to the city of Az. Discussion with the Director General of the Az City Service Sector Famous and globally recognized for its expertise in the production of perfumes and cosmetics, Thailand has herbs that are in demand. It is another way to promote perfume and cosmetic products from Thailand to be better known among leading perfume and cosmetic manufacturers in France. And will invite local French entrepreneurs to visit international trade fairs in Thailand such as THAIFEX - ANUGA ASIA, THAIFEX-HOREC ASIA and STYLE Bangkok to create trade opportunities between them. and build confidence in the potential of Thai entrepreneurs even better. In 2023, total trade between Thailand and France is worth 5,280.14 million US dollars. Expanded by 17.17% from the previous year. By exporting Thai products to France Valued at 1,938.86 million US dollars, a contraction of 8.58%, France is considered the third important export market in the EU after Germany. and the Netherlands Important Thai export products to France include air conditioners and components. Gems and jewelry rubber products and rubber, etc., while products with potential and popularity in the French market that Thailand is exporting include cosmetics, soap, and skin treatment products with a total value of 16.18 million USD. Expanded by 311.62% for those who want to ask for more information. You can contact us at Department of International Trade Promotion (DITP), Ministry of Commerce www.ditp.go.th Or direct line to the Department of International Trade Promotion, call 1169 . Source: Thai News Agency
Saturday, July 27, 2024