63 businesses receive national brand awards

11:46 | 24/12/2014

VGP -Sixty three businesses received the Viet Nam Value Awards for national strong brand names at a ceremony in Ha Noi on December 23.

Photo: VGP

The award winners, selected from more than 1,500 applicants, are operating in various fields such as engineering, machinery and equipment; garment-textile and footwear; electronics, information technology and telecommunication; agriculture, forestry and seafood; finance and banking; food and beverages; trade services; construction and real estate.

It is noteworthy that there are 23 businesses having won the award for four consecutive times, including the Vietnam Post and Telecommunications Group (VNPT), the Vietnam Electric Wire and Cable Corp (CADIVI) and the Tien Giang Food Company.

The biennial program is the only one implemented by the Vietnamese Government with a view to promoting the national image and trade names via goods and services brands.

Businesses are encouraged to improve the quality of products, increase innovation and creativity, and build a system to protect their brand names, said Deputy Minister of Industry and Trade Do Thang Hai.

Participants to the program also get the State’s support in protecting and registering their trade names at home and abroad, he added.

In addition, the Trade Promotion Agency will assist prize-winning businesses in building marketing strategies on an annual basis, he said.

Despite an array of economic difficulties, the award winners have proved their capacity in both domestic and international markets, Deputy Prime Minister Hoang Trung Hai said.

He urged businesses to become more active and creative to promote their brands and said the Government will create favourable business climate and help enterprises gain access to bank loans.-VNA