Japanese retailer Muji set to enter Vietnam in 2020

Japanese homeware company Ryohin Keikaku says it will establish a store of its chain Muji in Ho Chi Minh City next spring.

Japanese retailer Muji set to enter Vietnam in 2020 - ?nh 1

A Muji store in Japan (Photo: Reuters)

The move aims to create a community of Muji consumers across Southeast Asia and in Vietnam in particular and become a brand popular and useful to local residents.

Pursuing a slogan kanketsu or simplicity, Muji makes the most of raw materials, reduces costs for dyeing, print and brand designs, and restricts the use of substances that can cause negative impacts on people and the environment.

Source: VOV5