Promoting Hue cultural values in building Hue Ao Dai brand

Department of Science and Technology said, with the approval of the People's Committee of Thua Thien Hue Province, Department of Science and Technology of Thua Thien Hue Province - standing body of the Steering Committee of the Intellectual Property Development Program in Thua Thien Hue will organize a provincial-level scientific workshop with the theme "Promoting Hue cultural values in building Hue Ao Dai brand".

The workshop aims to continue promoting traditional cultural values for Hue Ao Dai costumes, making Hue Ao Dai a symbol of Hue women's costumes, to honor the traditional cultural beauty of the charming people. Ancient capital woman. Through the opinions of experts, scientists, Hue culture researchers to develop Hue Ao Dai brand to become a famous typical tourist product of Hue ancient capital. The workshop also aimed to develop solutions for Hue Ao dai through investment opportunities to develop Hue Ao Dai production and business, policies and solutions to support the development of Ao dai and other garment production. Hue Ao dai production and business activities in the province.

According to Mr. Ho Thang, Deputy Director of Thua Thien Hue Department of Science and Technology, the workshop will be held at 07:30 to 11:30 on Saturday morning, March 16, 2019 at Huong Hotel. Giang, Hue City. The workshop will be chaired by the Chairman of the Provincial People's Committee with the participation of many speakers and researchers such as: Nguyen Xuan Hoa - Former Director of the Department of Culture of Thua Thien Hue province; Dr. Tran Dinh Hang - Head of the Institute, Vietnam National Institute of Culture and Arts in Hue; Brand specialist Vo Van Quang - Ho Chi Minh City; Ms. Dang Thi Minh Hanh - Fashion designer from Ho Chi Minh City; Dr. Le Ngoc Lam - Deputy Director of Intellectual Property Department; LS Le Dang Tho - Director of Vietnam Creative Technology Assistance Fund (VIFOTEC) - CEO of Vietnam IP Intellectual Property Company - Hue Ao dai branding consultancy company; representatives of relevant agencies and agencies,

It is known that recently, with the desire to bring the image of Hue Ao Dai "golden age" to make an important contribution to enhancing the beauty of Hue women, Thua Thien Hue province has deployed the campaign for women to wear. Traditional Vietnamese dresses. After a period of implementing the campaign, it has created a positive effect and received a wide response from the provincial women. The image of traditional Ao Dai has spread more and more in agencies, offices, schools, on the streets, has made an important contribution to honor the cultural identity and traditional beauty of Vietnamese Ao Dai Ao Dai. honoring the graceful and gentle beauty of women in the ancient capital and "making Hue more beautiful" in the eyes of friends and visitors.

Source: Cong Thong Tin Dien Tu ,Thua Thien Hue